Attending Terra Dotta University 2012?
Be sure to check out Google Analytics 101, presented by Ben Peacock, CET Finance & Technology Manager, and Teresa ‘T’ Lyn, Kalamazoo College CIP Operations Assistant and Webmaster. We will walk you through the simple no-coding-required installation of Google Analytics on your Studio Abroad site. You’ll learn what drives traffic to your website and how visitors use it. We’ll explore how users navigate your site, and improve or eliminate pages that make visitors leave. Best of all, we’ll explore Conversion Tracking, a powerful Analytics feature that allows you to quantitatively measure the effectiveness of your website.
Terra Dotta University • April 19 • Charlotte, NC • 2:25pm